Speed is crucial. A fast website translates into better customer experience, high conversion rates, low exit rates, and good SEO. Especially if your business streams its media using VOIP or gives real time data, speed is likely a necessity for success. So the question becomes, how do you ensure that you pick the fastest hosting service? Below are a few simple techniques you can use to ensure you get the fastest hosting service for your business.
- Pick the Right Data Center Location
The distance between your server and other users has a drastic effect on speed. In fact, the closer the distance between your server and other users, the lower the delay in server response. This translates to faster service on your site (faster web page loading, more applications) and minimal latency, if the distance is close.
- Inquire About Network Latency
Choosing a data center that is close to your clientele base may not completely guarantee the fastest server response times. When picking a web hosting provider, it’s important to know whether your chosen hosting provider is constantly investing in technology and network, which aims to reduce latency time and any delays in the system. This means that the web hosting company should have professional engineers and quality hardware to sustain regular improvements and maintenance of the network.
When you invest in a web hosting company, you are inadvertently buying into infrastructure, so don’t just look at the initial price or the company’s specifications. Ensure that your hosting provider is using high quality switches, carrier hotels, fiber optics, and bandwidth providers.
- Invest in CDN
If you own a website, CDN (content delivery network) will come in handy in improving speed. CDN caches any static content from your site, and serves the content to any location of your choice depending on the location of other website users. CDN is very easy to use, and can be manipulated easily to maximize content delivery. The content delivery network reduces latency as well as loading times, simply by caching and serving the web content locally. This makes CDN the simplest and most cost effective means of speeding up your website.
- Invest In the Right Hardware
Striking a balance between performance and your budget requires an understanding of your server’s resources, and your own hardware. Understanding how your RAM, CPU, or other storage resources work with the servers’ own software is crucial to your site’s speed. One or more of these pieces of hardware is (are) crucial in maximizing the performance of your site speed, application, or database. Nonetheless, while improving on speed; you end up investing more money to increase your resources. However, this doesn’t have to be the case. By fully understanding your server’s resources and the hardware that is compatible with it to optimize speed, you inadvertently save some money by not purchasing unnecessary resources and, instead, invest your money in other ventures that count. Talk to your chosen web service provider to understand their server configurations, as well as the hardware they require to host your site.
I hope you will make a good decision and not face the consequences of choosing a slow web hosting.